Founders Meg Resnikoff and Elle Walker in non-stained adult clothing.

Founders Meg Resnikoff and Elle Walker in non-stained adult clothing.

We started What’s Up Moms after searching “How to Fly With a Baby” and finding no video-based content that spoke to moms the way we wanted to be spoken to… Four years and a ton of work later, we are so thankful to have 2.2 million subscribers, over a billion views on our Youtube channel and the title of #1 Parenting Influencer in the U.S. by Forbes magazine. With this new website, the WUM brand will now feature written content, guides, exclusive video tutorials, and the kind of emails we would have loved to read when each of our three kids was born. This is our passion and we are so excited you’re here!

XOXO

WONDERING WHERE TO START?

If you’re PREGGERS or navigating your BABY’s first year, have at our week-by-week series, like advice from your best friend if she had an awesome staff and was vetted by a medical advisory board.

Because objects on Pinterest are harder than they appear, check out our thoroughly tested PLAY (kids activities) and EAT (family recipes) sections with new convenient search filters.

Bats*&t confused about what GEAR to buy? We’ve tested everything… even the diaper pails. And hopefully our GIFT GUIDES will save you hours online; it’s a jungle out there.

FOR MOM has tons of organization, budget and style tips so you can nail dropoff. Our PARENTING section has advice you’ll actually use.

And finally, you may need a good laugh. Or a chuckle. Or at least you’ll feel better about yourself after you check out our LAUGH section 😉 Enjoy!! (And Share?)

Founders Meg Resnikoff and Elle Walker in non-stained adult clothing.

Ok on the count of 3... look like you're having a blast at this photoshoot and that no one promised you jelly beans if you smile.